Puro Gelato

Minimal intrusion, maximum effect!

Kogo Ristorante, with whom we repeatedly collaborate on their restaurant interiors, requested a design for an ice-cream stand. For this project we blew up an ice-cream bubble and when it burst, a new branch of the Puro Gelato ice-cream brand was born in the historic Slovanský dům.

Bubbles, joy, color, and ice-cream pleasure. For the interior design, we collaborated with Bomma glassworks to produce colorful lighting bubbles that create an interior canopy resembling ice-cream scoops. In the evening or late at night, when the stand is closed, the bubbles are lighted to create a strong visual element. So strong that it draws greater attraction than any advertising. We reduced the presence of advertising in the design to allow the ice-cream bubble effect to truly shine.